Assignment 15: text obesity campaign

1. Subway cares about childhood obesity because they can use it for their advance.
2. The communication techniques they use are flyers, talking, tv-spots and tv shows. They also hired a advertising agency.
3. Kids' meal: to create a healthier lifestyle
Tv-spot: to give details of how you can change your lifestyle.
Tv show: it's a news package.
4. If they hadn't create this campaign, maybe they won't be well known as a healthy sandwich store.